This independent, government-backed review explores how small businesses across the UK are already benefiting financially from sustainability, and what’s needed to scale that success.
Led by Co-Chairs Minister Gareth Thomas, Michelle Ovens CBE and Nick Stace OBE, The Willow Review sets out to demonstrate that sustainability is not just an environmental imperative, but a clear commercial opportunity for small businesses.
The Willow Review draws on new survey data, in-depth focus groups and real-world case studies to explore how sustainability is helping small businesses to:
But while the benefits are real, many small firms face challenges around cost, access to finance, and complexity. The report shines a light on these barriers and sets out clear, practical recommendations for government, financial services and SMEs to act now.
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