The Willow Review was an independent Government-backed review aiming to underline the financial benefits of sustainability for small businesses across the UK. Co-chaired by the Small Business Minister, Nick Stace OBE and Michelle Ovens CBE, with the support of a steering board of industry leaders, government representatives, and sustainability experts, the final report provides clear evidence that sustainability practices can drive profitability, innovation, and long-term growth for businesses.
By proving the economic case for sustainable practices, the Review seeks transforms how UK businesses should think about sustainability.
Our latest update, Willow Review: One Year On, looks at the progress made since June 2025, the strengthening financial case, and what needs to happen next to turn growing green ambition into action at scale.
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