The Willow Review is designed to provide small business owners with the tools, insights, and evidence they need to integrate sustainability into their operations while boosting profitability.
Through a combination of surveys, focus groups, and expert-led research, the Review will:
Demonstrate how sustainable practices can lead to cost savings, improved market competitiveness, and new revenue streams for small businesses.
Provide specific, actionable recommendations to help small businesses make sustainability a core part of their strategy.
Highlight case studies of UK small businesses that have successfully implemented sustainability initiatives and experienced financial benefits.
Key Objectives
The Willow Review aims to:
Provide concrete evidence on the financial benefits of sustainability for small businesses.
Develop actionable recommendations for government and industry to support small businesses in their sustainability efforts.
Encourage collaboration between businesses, government, and financial institutions to drive positive change.
Deliver a final report that outlines the financial case for sustainability, supported by real-world data and practical insights.
Our Approach
Research and Insights
The Review will gather comprehensive insights from small businesses across the UK through:
Surveys: Engaging with over 150 small businesses from diverse sectors to understand how sustainability impacts their finances.
Focus Groups: Conducting in-depth discussions with business leaders, industry experts, and sustainability professionals.
Case Studies: Showcasing real-world examples of small businesses that have successfully integrated sustainability into their operations.
